IFA Berlin 2010

"K2T Wisata"

IFA Berlin 2010 is the world’s largest electronics trade fairs in the world. It took place from 3rd to 8th September and some 1164 exhibitors presented their products. The IFA Germany offered a unique combination of markets and the ideal platform for international traders, buyers, consumers and industry. Visitors had opportunities to interact with the world’s famous manufacturers and explore the most-up-to-date products.

The event featured seven different segments: IFA Home Entertainment, IFA Audio Entertainment, IFA Home Appliance, IFA My Media, IFA Public Media, IFA Communication and IFA Technology and Components, presented the comprehensive range of brands, products and novelties.

Samsung stand was designed by Editorial. Eight huge “leaves” form a semi-circle space, embodying the ultra flat, lightweight, brilliance, and eco attributes. Inside, the monument becomes a moving three-dimensional stage for the Samsung brand. The double mirroring by 180 degrees doubles the room in depth and height and pulls it optically upwards, thus creating the effect of a huge dome with brilliantly colorful, moving “windows”.